Louis Vuitton, Store in Ginza

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Inspired by Impressionism painting.

We will take a look at the new Louis Vuitton store, which was reconstructed from the previous Ginza Namiki store. The former building was designed in an image of a brick building that was a symbol of the Ginza area during the Meiji era (1868-1912). But as for the new building, it was inspired by the Edo period (1603-1867), when Ginza was a waterfront area.

The exterior of the building has a striking image that you won’t forget once you see it. It is a representation of a water pillar. The inspiration came from a famous Impressionism painting “La Grenouillere.” Painted by Monet in 1869.
The scenery in the painting is a bathing place on the banks of the Seine located in the suburbs of Paris. This is known as an epoch-making painting that marked the beginning of Impressionism.

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